Customers are given the ability to create their own personal account so that when they find businesses using Virtual Cellar, they can log-in and all of their flavor settings will populate along with recommendations based on their Flavor Profile. This process is also integrated with social media, such as Facebook, so customers can “like” items and share them on your wall and with friends with a single tap. When doing this, it tags the producer of the item and the business to that person’s wall.
When signed in, we record all of the customer’s actions and history and help them find that item later, along with being able to write their own notes, reviews, and ratings. This information can be shared in a community setting where they can follow other friends and users, get badges for reviewing “x” amount of products or products in a particular category.